Case Study: Museum of Future Government Services

Case Research: Museum of Future Government Services

In 2014 and once more in 2015, Tellart leveraged the reflective cultural house of the museum into an impactful setting to each design and encounter new potentials for the longer term of authorities providers. The Museum of Future Government Services (MoFGS) is a three-day immersive expertise featured on the annual Government Summit in Dubai. It explores the methods superior applied sciences can rework interactions and portrays a imaginative and prescient of a technologically empowered future whereby governments and societies work collectively to enhance their lives and environments.

Ahead-thinking insurance policies are made doable by the communication of visionary approaches, and we imagine that the easiest way to know a service or product is to expertise it. The working prototypes of future potential providers on the MoFGS permit 1000’s of leaders to work together with and expertise, relatively than merely hear about, imaginative potentials.

The design of these providers and their dwell presentation required intensive artistic thought and a spotlight to the cultural traditions of the area. The influence of this program has been monumental: it impressed the launch of two main worldwide innovation competitions, starting with Drones for Good in 2014, in addition to the upcoming launch of a brand new museum and incubator for innovation, the Museum of the Future in Dubai.

Mission transient

In 2010, the Prime Minister of the United Arab Emirates (UAE) introduced “Vision 2021,” a nationwide constitution setting out an ambition for the UAE to turn into one of the perfect nations on this planet by 2021—the yr wherein the UAE will have a good time its golden jubilee.

With this objective in thoughts, the Prime Minister’s Workplace got down to create a brand new initiative that highlights the chances of the close to future and the position we play in shaping the longer term, to authorities leaders who maintain the duty of enhancing the lives of residents. The objective of the MoFGS challenge was to coach and encourage leaders by exploring and speaking how the applied sciences of tomorrow might influence the connection between residents and authorities, and provoke significant debate on the social and financial points raised by these developments.

The end result of the challenge was to be a large-scale exhibition, introduced as an essential half of the Government Summit—a World Financial Discussion board-like convention that brings collectively greater than four,000 of the area’s highest rating dignitaries and enterprise leaders, together with high-profile guests from around the globe.

Right this moment’s technological fee of change is extraordinary. It’s troublesome for anybody, a lot much less busy authorities officers, to maintain up with the advances of new applied sciences throughout so many fields, and to use them successfully. And but, policymakers and enterprise leaders make essential choices day by day that have an effect on the lives of residents, and rely closely on a very good understanding of these developments.

Conventional foresight and strategic planning strategies consequence within the creation of a report or presentation that serves to tell readers sufficiently, however will be boring and troublesome to digest. The Government Summit supplied a possibility to suggest an alternate, with the potential to influence change throughout all corners of governance within the area.


The United Arab Emirates has undergone transformational progress since turning into unbiased from Britain in 1971, and its economic system is now probably the most diversified from the dependence upon oil and fuel amongst Gulf Cooperation Council members. Dubai, its most populous metropolis, is a world transport hub for commerce and tourism. It’s a place of innovation and of fast-paced ambition. Government types a central position on this, however in typically sudden methods—from federal providers akin to training, healthcare, immigration, and so forth, to the availability of providers operated within the personal sector, akin to petroleum refineries and distributors, resort chains, actual property growth, and taxi providers.

As a design challenge, the MoFGS is an train on the intersection of some comparatively nascent modes of crucial inquiry: design futures, crucial design, speculative design, design fiction, and experiential futures. In its execution, it employs many disciplines: graphic design, industrial design, consumer expertise design, structure, inside design, scenography, culinary design, and so on.

The MoFGS is an embodiment of a conceptualization and experiential narrative technique that has by no means earlier than been utilized by a world authorities at this scale.

Price range

Growth funds: Confidential/not obtainable
This challenge is: Neither a retainer nor an in-house, ongoing monitoring relationship
Manufacturing/execution funds: Confidential/not obtainable
Supply of funding: Shopper


The Museum of Future Government Services has had two situations to date: on the 2014 and the 2015 Government Summit. The primary instantiation of the MoFGS was conceived of by the UAE Prime Minister’s Workplace, Tellart, and key collaborators Dan Hill and Fabrica throughout the summer time of 2013, lower than six months earlier than supply was due.

On the outset of the challenge, there have been many unknowns. We knew we have been embarking on a particularly bold and high-profile challenge, on a really brief timeline. The UAE was a brand new place of enterprise for the group, and we knew little of the tradition or historical past of the area.

Early efforts have been devoted to understanding the essential aspects of the challenge: the design constraints; the specifics of the viewers we’d be addressing on the Government Summit; what the protocols have been for speaking to high-profile authorities leaders; the regional political and media landscapes; cultural sensitivities; and stakeholder expectations. The challenge could be a primary for the Prime Minister’s Workplace, and Government Summit attendees weren’t aware of its existence. As well as, the sphere of experiential futures is comparatively new, with no different challenge having been tried at this scale. In brief, there was a lot to be taught.

This plethora of unknowns and the extraordinarily brief turnaround time necessitated an agile challenge method—in phrases of the practicalities of working the challenge, but in addition within the design method itself. To this finish, the iterative design course of at Tellart grew to become a driving pressure. With no precedent and figuring out essential new design constraints day by day, each step within the course of was a design proposal upon which we iterated, from the very high-level choices, akin to how theatrical and/or didactic the exhibition must be, proper all the way down to the nitty-gritty particulars, akin to the place mini audio system must be situated to maximise the specified impact.


The challenge group visited Dubai to analysis the topic of authorities providers within the area, and carried out design ethnographies in a number of authorities service facilities. We met with the leaders of a number of key authorities ministries to know their roles, but in addition to know their decision-making values to be able to develop a greater consciousness of how potential technological developments of the longer term would affect their areas of experience.

The design ethnographies have been mixed with desk analysis that helped to uncover key societal cultural, political, financial, and technological drivers of change. Examples of these included mass migration, world useful resource shortages, or growing older populations. As well as, we reviewed essential technological developments akin to synthetic intelligence, low cost robotics, or low value sensors and actuators. These have been then mixed with weaker alerts of grow to be vectors of different futures, with many early concepts generated throughout ideation workshops.

One other key half of the analysis was the inclusion of stakeholders within the exhibition design ideation course of. Involving regional and subject-matter specialists ensured that we have been capable of achieve insights that have been important substances to allow profitable communication outcomes.

Design answer

The Museum of Future Government Services meaningfully engaged the federal government leaders on the Government Summit. The use of interactive, experiential reveals to explain and suggest potential futures in authorities providers was a extremely efficient method for publicity to classy audiences. We discovered that by immersing members viscerally in a 1:1 scale bodily encounter with the longer term, we have been capable of generate curiosity and debate on pertinent matters.

The 2014 museum consisted of a group of immersive, interactive experiences organized round the important thing themes of immigration, training, healthcare, and infrastructure. Exhibit areas included:

  • A low-friction and high-performance method to frame management, welcoming vacationers with the customary hospitality of the native tradition whereas coping with points akin to citizenship, biometric identification practices, and contagion management.
  • A body-scanning toilet that introduced preventative and healing drugs into the house, whereas placing ahead concepts about genetics, digital data, and algorithm-induced wellness.
  • A classroom wherein college students have interaction in a plant bioengineering sport to find out about biodiversity and immediately manipulate their nation’s local weather and pure ecosystem.
  • An augmented overlook of the Dubai of the longer term, revealing infrastructural automation and metropolis providers pushed by clever methods leveraging sensor networks.

Whereas the 2014 exhibition was designed to create discrete vignettes that informed completely different narrative tales of the longer term, in 2015, the exhibition was structured round an interactive, life-sized “smart street” of the longer term. This thematic and scenographic method framed the content material inside a cohesive narrative, taking guests on a tour of future providers by a sequence of related immersive experiences:

  • The good avenue of the longer term: an augmented, futuristic avenue scene that includes a data-rich setting that intelligently revealed data to members akin to funding alternatives and infrastructure efficiency. Robotic methods and “street programmers” carrying safety- and strength-enhancing exoskeletons carry out the boring, soiled, and harmful work of sustaining the town, and clever energy-efficient misting methods cool pedestrians within the scorching local weather.
  • The federal government service prototyping showroom: an exhibit proposing types of participatory design the place members of the general public are concerned in a dwell co-creation laboratory setting. The service showcased on this iteration targeted on the use of self-driving automobiles for supply of authorities providers and different helpful actions.
  • An immersive medical analysis gaming setting that performs well being evaluation and provides digital medical data by play.
  • A healing wellness café backyard the place members obtain focused medical care within the kind of molecular gastronomy in a cushty and social setting.
  • The adaptive studying lab: an interactive 360-degree dome expertise of the longer term of training, wherein artificially clever educating brokers tutor guests on cutting-edge topics. Contributors are guided by a lesson on extraterrestrial residing habitats whereas remotely exploring a human settlement on Mars.


The challenge was an thrilling and rewarding one for all of the group members concerned. With a supportive and inventive shopper, challenges might be met and greeted as design constraints and alternatives.

That being mentioned, challenges have been considerable on this challenge:

  • Theatrical, immersive storytelling strategies: Creating viable, practical, and plausible eventualities that present the potential of expertise on near-future authorities providers. It was crucial to steadiness the didactic parts essential to underpin advanced ideas with the theatrical immersion required to elicit a visceral emotional response.
  • Understanding citizen wants: Quickly growing an intensive understanding of the cultural wants and background of the UAE that may assist to drive ideas and design options for helpful authorities service design ideas.
  • A number of logistical challenges: Inside the timeline of the challenge, sourcing and managing high-end fabrication of the reveals, arranging for the logistics essential to stage the interactives for testing, after which bringing them to the UAE for ultimate set up. This required the speedy and short-term scaling of our firm as much as three to 4 occasions its regular measurement to cope with the amount of work required.


The Museum of Future Government Services has met and exceeded the preliminary objectives of the challenge. Though it’s troublesome to see the small impact the museum has had within the day-to-day inside numerous echelons of UAE authorities, the long-term and large-scale results of this method are already starting to unfold in wonderful methods.

The challenge has had a major influence on the panorama of foresight within the UAE. Having turn into an integral half of the Government Summit, its featured ideas have triggered a number of multi-year, multi-million greenback innovation initiatives. The UAE Drones for Good Award is an ongoing innovation prize devoted to “transforming the innovative technologies behind civilian drones into practical, realizable solutions for improving people’s lives today.” The prize encourages innovation at dwelling and overseas, with a $1 million (AED) prize for the nationwide competitors, and a $1 million (USD) prize for the worldwide competitors. Throughout 2015, greater than 800 entries from 57 completely different nations have been submitted. Finalists ranged from mine-sweeping underwater drones to fog-dissipating aerial drones. A sister award has since been launched—the UAE Robotics for Good Award—with related ambitions: to leverage improvements in robotic applied sciences to enhance lives.

It has triggered the Workplace of the Future initiative, presently underneath building on the foot of Emirates Towers (Dubai’s authorities headquarters); attributed because the world’s first 3D-printed workplace constructing.

As well as, a everlasting establishment has been introduced: the Museum of the Future. With the motto “see the future, create the future,” the museum goals to not solely current speculative future eventualities however to additionally actively result in actual change. Along with exhibition house, the constructing consists of innovation labs for cutting-edge analysis and growth, assembly areas for workshops, and an auditorium for lectures.

The MoFGS was exhibited in a extremely unique setting that was not accessible to most people, and so the summit organizers haven’t launched correct knowledge concerning attendance. The info we do have exhibits that roughly 80 p.c of Government Summit attendees visited the museum throughout the three days of the occasion, and plenty of returned for second and third visits. Chatting with guests revealed that individuals have been returning to be able to focus on explicit subject material they’d encountered within the museum.

Extra data

Vision for Dubai’s “Museum of the Future,” The Nationwide

The Museum of Future Government Services was the winner of the Speculative Designs category in the 2015 Core77 Design Awards.

“Museum of the Future [is] an integrated environment empowering creative minds to test, fund and market ideas for futuristic prototypes & services.”––His Highness Sheikh Mohammed bin Rashid Al Maktoum, Museum of the Future

Feedback from the Jury

“The depth and expansiveness of this exhibit blew me away. It relentlessly provokes, its story unfolding throughout the space, bouncing effortlessly between physical, digital, and environmental components to achieve a beautifully integrated, immersive, and cohesive experience.”—Sara Frisk

“I was blown away by the amazing things they were able to show and demonstrate regarding the future of the United Arab Emirates at this show. The various disciplines and teams of people needed to develop each section are palpable in that there are so many layers of thinking, of technology, of development, of social analysis, and of dreaming that it could not be done by one team alone. And to bring it all around to objects and technologies that already exist, letting guests know that pretty much everything they just experiences is without their grasp was a nice touch.”—Bryony Gomez-Palacio

“It’s unexpected and encouraging to see an endeavor like this be sponsored by a government body given governments can often associated with bureaucracy, inefficiency, with not being especially forward-thinking or technologically savvy. It’s highly interactive and neatly executed in a manner appropriate for the topic at hand. The outcomes and impact of the museum are noteworthy. Overall, it’s inspirational and instills a sense of wonder, which is fitting given the purpose of this three-day immersive experience.”—Alia Hassan