How One Law Firm Found Success With Free Books and Videos
Damian Mallard was as soon as simply one other Sarasota private harm legal professional, struggling to compete in a cutthroat market. Now, he’s experiencing a degree of success he didn’t know was potential.
From Close to Loss of life to Full Well being
Earlier than Damian signed with Foster Internet Advertising and marketing, he employed an IT firm that “did an irrelevant, static, unchanging website.” He knew that if he didn’t make a change, this mediocre web site could be the dying knell for his already struggling regulation agency. He knew his regulation agency needed to stand out to compete, however he wasn’t positive easy methods to go about getting the outcomes he wanted to construct his model and broaden his observe.
His “ah-ha moment” got here when he noticed Tom talking on the GLM Summit. Tom’s message, “small regulation corporations can compete with massive, TV advertisers,” struck a chord with Damian, and he signed up for a brand new web site. Since then, the Mallard Law Firm has skilled unbelievable success.
“Clients say that when they see how professional our website is they hire me over my competitors,” says Damian. “And this isn’t SEO, it’s the pure conversion power of awesome web design.”
However how precisely did the Mallard Law Firm go from knocking on dying’s door to turning into the image of well being? We requested him, and his solutions could very properly change the way in which you take a look at legal professional advertising and marketing.
“Your Name is Your Brand. Cheap Doesn’t Work”
Damian understood from the start that if there was a treatment that might restore his agency’s vigor, model constructing was it. As an legal professional, you might be promoting your self—and not simply your authorized companies, however your experience, your angle, and your persona. Damian knew this, and to harness the ability of a greater model, he efficiently used two forceful model constructing methods: professionally written books and high-quality video.
Each of those sources have been a superb return on funding for his regulation agency. And whereas each price greater than generic, humdrum advertising and marketing supplies, Damian insists that he rapidly made up the preliminary price of each.
“Getting Professional Video Was Like Going From Class A Baseball to the Major Leagues”
Damian had shot his personal movies previously, however they weren’t giving him the outcomes he needed. Realizing what a strong conversion device video may be, it was clear to him that he wanted to step up his sport.
Many potential shoppers seeking to rent a lawyer discover that sitting down with an legal professional is a demanding, intimidating second. By permitting potential shoppers to “meet” you earlier than they stroll by means of your door, you are taking away a few of their anxiousness. This makes them extra more likely to name and schedule that all-important first appointment.
“There is, in my experience, no better way to convince someone shopping for an attorney than to see you in a video, get a feel for you,” stated Damian. “After watching a video, they really feel they know you which supplies you a bonus over the competitors. It’s been a very invaluable a part of our advertising and marketing plan; a superb ROI.”
And past taking pictures good video, Damian understands easy methods to benefit from each video he makes. He not solely embeds his movies on his web site, he provides them to his YouTube Channel and promotes them on social media. One of his hottest movies, “How Long Does a Sarasota Personal Injury Case Take?” has over a thousand views—a reasonably spectacular quantity!
For Damian, his ROI on the preliminary movies that Gearshift.TV produced for him was so good that he signed up for a video syndication plan. Which means that Damian got here in and shot a number of movies in someday. With this footage, Gearshift.TV produced a number of movies, optimizing them and setting them as much as load as soon as every week.
And with a video technique firmly in place and working so properly, Damian knew that his subsequent massive undertaking was including free gives to his web site.
“When They Get it, They Hire You”
Damian credit his free gives for lots of his success. At present, Damian has 4 books on his web site, and he has skilled super success from all of them. His most downloaded e-book, The Florida Accident Handbook, was written by our skilled copywriters.
“Your writers distill complex legal terms, boiling them down to a basic reading level,” Damian says. “This helps tremendously because people are intimidated by legal writing, so if you can give them the information in a way they can understand, they get it, and when they get it, they hire you.”
And there may be an extra profit that Damian will get from his books. Not solely does the e-book give potential shoppers solutions to their most urgent questions, downloading the e-book robotically indicators the reader up for his month-to-month newsletters. This retains his identify—his model—in entrance of his viewers, giving them one thing concrete to carry onto month after month. This creates a ripple impact that spreads his attain far past the second the e-book was requested.
“If the FWM Machine Wasn’t Working, There Would be No Reason for Us to Continue”
It doesn’t matter how lengthy Damian has been with us or what sort of relationship we’ve established. If he wasn’t getting outcomes from his web site he would lower ties and transfer on.
“The results are what matter, and we get results,” Damian confused.
And now Damian is getting the outcomes he calls for. He has now realized his dream of working a extremely profitable, extremely selective regulation agency. And whereas Damian’s market is exceedingly aggressive, he’s capable of not solely compete with however beat out a lot greater regulation corporations. His secret to success? Selecting the correct advertising and marketing agency for his wants.
“I inform different attorneys to search for somebody who has expertise not simply in advertising and marketing, however in authorized advertising and marketing,” Damian says. “Seek out and speak with attorneys who work with that company, look at their websites and get educated. With the right marketing firm you can level the playing field and compete with the big TV ad attorneys.”
We’d prefer to thank Damian for taking the time to talk with us. We’re proud to have the Mallard Law Firm on our crew, and couldn’t be happier to congratulate him as he builds his every-thriving observe.
To be taught extra about what we will do to assist your regulation agency go from surviving to thriving, name 888-886-0939 or register for our free monthly webinars the place we go into element concerning the matters that the majority have an effect on the success of your regulation agency’s advertising and marketing plan.