The periodic table of print design: leaflet edition (Infographic) – leaflet design made simple
Designing a leaflet would possibly appear to be a comparatively simple course of – particularly in the event you’re an skilled graphic designer – however sadly, nothing might be farther from the reality.
It’s necessary to recollect whereas it could be comparatively simple to create one thing visually beautiful (which is what most proficient designers excel at); a leaflet is basically a printed advertising materials, not a piece of artwork.
Which means that in the event you’re designing a leaflet on behalf of a consumer, the act of placing pen to paper – so to talk – is simply half of the general design course of, and your consumer is more likely to be involved with it producing a return on his/her funding it being a pleasant addition to your graphic design portfolio.
Now, this isn’t to say that the “design” isn’t an necessary half of the design course of (in reality, design can usually make or break a leaflet); it’s simply necessary to grasp that there’s way more to leaflet design than the visible facets.
You could take into consideration the purpose/goal of the leaflet; the construction of the content material; the structure; the written content material itself; the readability of mentioned content material; and way more.
If this all sounds considerably daunting and overly difficult, you would possibly need to take a look at the infographic under.
The Periodic Table of Print Design: Leaflet Edition
“I initially stumbled throughout this infographic on the FastPrint weblog a pair of weeks again (be aware: you too can order leaflets from FastPrint in the event you want them) and I believed the idea was implausible.
It’s primarily based on the design of the periodic table of components and lists a complete of 36 “elements”, which it claims are necessary when designing a leaflet.
Supply (click on the hyperlink to enlarge): http://www.fastprint.co.uk/Assets/User/11390-leaflet_design_infographic.jpg
Every of the 36 components are cut up between six classes, which cowl every half of the leaflet design course of from “concept”, to “structure” and “design”, all over the “print”.
Not all of the 36 components are optimistic, nevertheless. You’ll additionally discover a bunch of components highlighted in pink, that are basically issues that ought to be prevented when designing any leaflet.
These unfavorable components embrace issues resembling: utilizing overly lengthy sentences; making a text-heavy leaflet; together with irrelevant photographs; and of course, sending it off to the printers whereas nonetheless in RGB color mode (a particular no-no in terms of print design!).
Every of the varied components additionally has a quantity assigned to it (starting from -Three to three), which basically tells you the way necessary every ingredient is.
Right here’s what these numbers imply:
- +Three – Crucial, be certain that to contemplate
- +2 – Essential, ought to be thought-about
- +1 – Comparatively necessary, ought to be thought-about for many leaflets
- zero – Not too necessary both method
- -1 – Comparatively necessary, ought to NOT be thought-about for many leaflets
- -2 – Essential, ought to NOT be thought-about
- -Three – Crucial, be certain that NOT to do that
Clearly, these numbers usually are not set in stone, however they’re typically a great place to begin for many leaflets.
There’s additionally a 7500+ phrase written information…
Whereas the infographic is ideal as a fast reference, it doesn’t go into that a lot element about every level.
The excellent news is that the creators of the infographic additionally created this absolutely massive written guide (7500+ phrases), which matches into an insane quantity of element about every “element” listed on the infographic.
It offers recommendation, exhibits examples, and usually tells you precisely what to contemplate when designing for every stage of your leaflet.
Earlier PublishI’m going to try Ptengine–here’s why…